The way we view TV today has changed. If we think of a traditional TV Viewing, we may think of a DVR, cable boxes, and cords that connect us to one network. We are limited to the channels the network provides, the times that are scheduled and the places that we watch the tube. The lifeline is in the cable box. This legacy model is dying and “Traditional TV” viewership is declining across generations. Now you have access to TV anytime, anywhere. Commercials are shifting to Product Placement vs. traditional advertising. A la Carte services allow you to be selective in what you watch. The Future of TV offers a more interactive experience. Internet-based streaming alters the face of regular television.
Traditional TV” viewership
Each year Nielsen releases an audience report about how people view TV.
Here is the breakdown of age demographics on how much TV we consume:
- Teens (12-17) watched 14 hours and 18 minutes of traditional TV per week in Q2, a rather large 13.5% drop year-over-year and a 36.2% contraction over the past five years;
- Older Millennials (25-34) watched 20 hours and 56 minutes per week in Q2, a 5.5% decrease year-over-year (up from 3% in Q1) but a more expansive 25.6% drop over five years;
- Gen Xers (35-49) watched 29 hours per week, just a 1% decrease year-over-year but a 12% decline over a 5-year period;
- Adults aged 50-64 watched 40 hours and 18 minutes per week, representing a 1% increase year-over-year, but a 1.9% drop over five years; and
- Adults aged 65 and older watched 48 hours and 38 minutes per week, up 1.2% from the previous year and up by 5.1% over five years.
Is a network limiting us?
TV of the past was a fixed element in the home. Whole rooms in homes are entirely devoted to TV watching. With a shift in technology and handheld devices, you can be anywhere and catch the latest film or series. You do not even have to be sitting down. The same device that keeps you connected to the world through social media, email, or face time, is all you need to tune in.
With that in mind, you can also have a debate from across the world about the Walking Dead episode that has you so heated. The people you share the experience with can be global. The boundaries are broken down with the rise of our virtual TV viewing experience.
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Product Placement vs. Ads
A big pro bono to streaming is no commercials. Companies still want an opportunity to promote their latest and greatest products, so ad placement is on the rise. Ad placement taps into your subconscious. The products no longer have one-minute segments to scream about how great they are. Now the film producers can choose sponsor alignment that is in accord with their audience base. You will see more Mac users, Coke drinkers, and Nike wearers and less 30-second pitches.
This is also an opportunity for a more grassroots effort from product companies to use the TV to promote and market items to the world.
Pay What You Use
The TV of the future is a “Personalized Experience.” Suddenly you have the power to subscribe to the services you like. If you only watch HBO, then you get their service. Devices like Roku help you have the streaming channels you use all in one place. You no longer have to sift through endless insignificant channels just to find the very thing made for you. You know what you like. Streaming with makes it easy to access that one thing and leave the others behind.
We all have our favorite things, and we want complete access to it whenever and however we like it. The TV of the future serves up a delightfully satisfying experience that you create as a viewer. It is yours to create, and it is yours to explore.
The Future of TV
Virtual Reality is going to take TV to a whole new level. Imagine yourself in a world of interactivity while streaming your favorite episode. With the rise of VR, it will immerse you in your favorite episodes. It will transport you into the screen with fellow minded viewers from across the globe. You all move through the storyline together. You are interacting with the characters.
To maximize the experience Virtual private servers can be set up in lieu of a physical server. This will grow and expand with your VR options.
The TV of tomorrow will be participatory. Internet-based streaming is changing the act of viewing TV. We no longer are being fed the stories and have to watch and sit. We will react, interact, participate and do. We will be involved and we will feel. It will be both a physical and emotional experience.
Our options are vast, and with the widespread connectivity of Internet-based streaming, we have more freedom in the way we view TV. In theory, everything can be Internet based, your cell phone, your radio, your refrigerator, and even your glasses. This is continually shaping the way we consume media and the media we consume.
The future experience of TV viewing is pleasurable and interactive. No more time barriers, no more commercials, no more network control, only more and more connection to the things you love most.
Binge watch away!
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